Request a Call Back
Get Quote
Do you have a startup idea and looking for a mobile app development company in London? Get in touch, we've successfully helped more than 50 startups in the UK.
Request a Call Back

Enter your contact details and one of our friendly team member will be in touch soon!.

App Development Cost in 2022 by App Types (with 5 Examples)


There are many new trends in mobile app development, especially with the rising demands of mobile apps for almost everything. COVID-19 pandemic has compelled people to maintain social distance and avoid venturing out if possible. This means a lot of things are done using a mobile phone.

The mobile app development market has expanded quickly over the last five years, owing to high smartphone adoption rates coupled with the pandemic. Advancements in smartphone technology have cleared the road for applications to be used as a tool rather than a curiosity. The app development market size is expected to increase by 16.1% in 2021.

There are applications for practically every facet of our life, from purchasing in-store on the move to peaceful meditation apps to help you sleep. Creating an app may sound like a brilliant idea, and what does it take to accomplish it, and how much will it cost?

Over the past year, apps have evolved into a critical gear in the corporate wheel. Millions of pounds have been spent in app development to get their business on people's smartphones.

  • Entry-level apps with limited functionality might cost anywhere from $5,000 to $15,000.

  • £10k-£50k for apps and games of medium to big scale. Generally, these applications blend web services, media uploads, and mid-sized mobile games with level progression.

  • Massive dynamic online content, Bluetooth control, and real-life 3D dynamics and open-world gameplay are all included in the price range of £50k-£250k for the big boys in the industry.

  • Therefore, in all, the cost of app development in the UK ranges from £5,000 to £250,000 and more.

Businesses and services have different app development costs, therefore investing a lot of money in your app does not equate to guaranteed success. If you don't know where to begin, it might be overwhelming since there are many things to consider.

In this blog post, we cater to those looking to get an app developed in the UK and are curious to know how much it costs to develop an app. We examine the cost of developing an app in the United Kingdom from different perspectives, considering multiple factors that affect the price.

Before we begin, it is crucial to know that the cost of creating an app in the United Kingdom may not be conclusive as a lot of variables affect the prices. While this may seem to be a deceptive response, it is accurate.

How to estimate the cost of app development in the UK?

The methods developers use to determine how much internal effort is necessary to create an app are typically tied to the cost of app development. This can be done in two ways:

Fixed Price or Waterfall Method

Simply put, fixed pricing implies that you have agreed to pay one fee for a certain amount of work that must be completed within a specific time frame. Gathering and documenting requirements in considerable detail upfront is necessary to deliver a set pricing. As a result, deciding on the features and functionality of the mobile app from the outset may need a lengthy pre-planning phase.

Having a predetermined scope at the beginning of a project may seem reasonable in theory, but it leaves little space for adding features at a later stage. This is because the cost of building an app excludes findings from user research, new technology, or upgrades.

This may become a significant limitation on your app's performance since you will struggle to accept change and remain adaptable. Fixed-price app development contracts also emphasize completing the agreed-upon scope of work rather than producing the greatest result.

There are several circumstances in which set pricing works effectively. It is especially well-suited for small app development projects with a fixed scope that will not alter or for projects that have undergone an intense Discovery process to understand stakeholder, user, and market requirements fully.

Agile methodology

Time and materials billing is a billing method where clients will be billed for the time professionals spend planning and crafting mobile apps based on an agreed-upon and contractually specified hourly fee.

The primary advantage of adopting this technique for mobile app development is agility. Typically, the process is carried out in sprints — a brief, time-limited period during which a team works to finish a certain amount of work.

Each sprint will often have a specific objective, such as "creating a payment gateway" or "designing an intuitive app front-end" guided by a larger product roadmap. Such strategic involvement offers a high-level visual overview of the app's vision and trajectory across time.

Agile Process

Source: Kimberley Kolors

Every new piece of information and insight is included in the product roadmap as it is being developed, which means the cost of building an app varies greatly. So, a stronger knowledge of the issue leads to an improved product that is more relevant to the current market and user expectations for each sprint's plan.

This has a knock-on effect on your app's pricing since a smaller set of features is less expensive to supply. At the same time, it's understandable to be concerned about the unpredictable nature of time and material expenses. A competent app development team should offer frequent updates on the cost and deliverables of each sprint and the estimated costs for the next phase of work.

Which factors affect the cost of developing an app in the UK?

cost to develop app

This is about how much it costs to develop an app, no matter how complicated it is. If you make a bigger or more complex app, it will always cost more to buy. Assume you get three different prices for the same app, but the prices are very different. Let's look at what might be behind this huge difference in the cost of creating an app.

Features and functionality‍

Once you narrow down on the platform, paying attention to the little things that matter is crucial. Think about the user's journey while designing the app's functionality. Is it necessary for the app to include a login option or a page where users may establish a profile? GPS location tracking or a messaging service?

All these features involve time and money. It's impossible to predict how much each feature will cost since the costs will vary from project to project and from a development company to a development company.

Again, keep in mind that the cost of creating an app does not include the capabilities themselves but also the development time required to produce them. The following are a few characteristics that often incur a greater development cost:‍

  • User profiles — allowing users to register, login, and update their profile
  • Social media integration — enabling users to share material inside the app
  • Ecommerce — assuring safe payment processing
  • Constant support and maintenance - Do you need continual support and maintenance?
  • Databases — an app that maintains third-party data


There are several sorts of integrations that a mobile application may support with other platforms or external apps. For instance, you may need integration of your mobile app with your current CRM or ERP system.

Typically, this integration occurs through a RESTful API, the web's de facto standard for application communication. Following the examples above, assuming your CRM already provides a RESTful API that can be utilised, integration becomes rather simple.

To guarantee that data can be retrieved and consumed stably, you may need to build a current API from scratch to connect to a legacy system without a RESTful API.

The more integrations you have, the more complicated your app will be, adding to the cost of app development.

Cross-Platform/Hybrid Apps

Cross-platform development, sometimes referred to as hybrid development, allows developers to create an application that runs on both iOS and Android. This is often accomplished via well-established cross-platform frameworks like Flutter or React Native.

Since just one code base must be written, developing a cross-platform application might be less expensive than developing matching native applications. Developing a cross-platform app in the UK costs almost half the price of native development in certain circumstances.

Team Location

The location of your team plays an important role in determining the cost of app development. For example, in the North of England, you can find an app developer for your startup who would earn up to £60,000 a year. In London, they can earn up to £200,000 a year, too. Therefore, depending on where you hire app developers in the UK, the cost of developing an app in the UK can vary.

Team Size

A larger staff will have more overhead costs and will cost you more. A small team may consist of simply one account manager and one developer. On the other hand, a bigger team includes researchers, user experience designers, user interface designers, mobile developers, web developers, data engineers, quality assurance personnel, and agile coaches.

As you may expect, the bigger team will significantly increase the cost of building a mobile app. Additionally, you also reduce the dangers since development will not come to a standstill when someone is absent or departs.

Hiring Strategy

 hiring strategy

Hiring a dedicated developer is often the first thought of many businesses to create an app. But, the cost of recruiting, on-boarding, and operating an office for an in-house developer is already high. Also, what would you do once you are done with the app development project? Would you fire the developer?

Ultimately, if you hire a developer, you must provide a regular salary until they decide to quit the job.

For large businesses and organisations, in-house teams are a wonderful option for facilitating internal communication. This is probably not the greatest option when it comes to startups and small businesses.

You can outsource the task of mobile app development to freelancers who offer competitive pricing. Often, this is one of the cheaper options when considering the cost of app development in the UK. Unfortunately, while it is quick and cheap, it is not a fully reliable option.

Many freelancers work for more than one client at a time. As a result, you will not be your developer's only source of revenue, and your developer will not be entirely committed to your project in this scenario. In addition, freelancers may walk away from a project unless they sign a contract. You need to be prepared to act as their project manager if you deal with many freelancers.

Working with a freelancer for short fixes or simple programming tasks is useful. However, entrusting a complex web application to a freelance developer is not recommended.

Choosing a mobile app development company for your app development project offers great value for money. This is the best viable solution if you are sure of the app idea and look to work with an experienced, reliable, and knowledgeable team.

When you choose to outsource your app development project, you will not pay each specialist. For instance, the above two methods would need you to hire a developer, designer, and even QA expert separately. But, working with a mobile app development company in the UK, you reduce the cost without compromising the quality.

  • Hire an in-house web developer

  • Hire a freelancer

  • Outsource to app development company

Got an App Idea for your business?

Contact our team and we will estimate your app development cost.

Get consultation now!

Strategic Support

You may know what you want to do, but you may be unsure how to pick and implement the appropriate mobile technology. Numerous mobile application development businesses provide app consulting services to educate you about available technologies and help you choose the best ones for your circumstance.

This consultation will add up to the app development cost, primarily because the information you provide should significantly influence the outcomes you get.

User Research

As a part of an app development strategy, user research helps determine how to implement that plan (what should we build?). Focus groups, interviews, and surveys are among the methods used to get information from customers.

One of the most useful tools for app developers and entrepreneurs is this one. Of course, it comes with a price tag of about 5% to 10% of the UK's total cost of app development.

UX and App Design

UX design is concerned with the app's flow. Frequently, a UX designer will develop and test an app with users to ensure that it is simple to use and flows effectively. This might result in a cost rise of 10% to 20%.

Visual design is concerned with aesthetics. It's about being consistent with your brand and having an easy-to-understand layout. A specialist user interface designer might add between 5% and 10% to the cost of app development.

Consider the average cost to develop an app

The more complicated it is, the more time, skills, and expertise it will take to build, and the more it will cost to create an app. How much work you want the developer to do will also affect how long it takes.

People who manage the whole project, such as market research and interface design, will charge more for their work. If the app is made for both Android and iOS, it's likely to cost a lot of money to make two versions of it.

While there is no precise answer to how much it costs to develop an app, you can still consider a ballpark of up to £75,000. The app will need to be maintained and updated after being released, but these costs aren't very high if the app is well-made.

5 famous app costs with features

Uber App

You need to design an app for drivers, an application for clients, user management, and a backend.

The full process of designing and implementing an app like Uber will cost you Approximately £200000 – £50000 (for iOS and Android) and take 5 to 7 months for an MVP version which offers a great platform for mobile app development in a longer run.

Tik Tok App

According to studies, the cost of developing an application is estimated to be between £80K and £100K. Obtaining a music licence, on the other hand, would be an extra expense.

Tik Tok is one of the media and entertainment applications that might generate between £128000 and £248000 in development costs due to its integration of numerous sets of features and services. Additionally, it takes around 985 hours in terms of time.

Instagram App

The key aspect of creating an app is its distinctive concept, as it attracts many individuals. If you want to be an entrepreneur, you must first analyse your audience's needs and then develop a vision to meet those needs.

To begin, an application like Instagram might cost up to £60,0000. The fee structure shown above may vary depending on your selection for hiring a developer.

In the UK, the minimum fee for a developer is between £40 and £55 per hour, both economical and quality-focused.

Tinder App

The Tinder app's features suggest that it would cost between £40,000 and £50,000 to design an app of the same calibre. It's also worth noting that this is only an estimate. The cost of developing a mobile app may be affected by various variables.

Just Eat

Just Eat is Europe's leading online takeout ordering business, with over 300,000 daily requests. The approximate cost for each stage is between £4000 and £15000, depending on the application's features and multifaceted quality.

How Intelivita can help you get started with app development?

Are you prepared to leap towards a new business with a mobile app? Look no further as Intelivita helps you leverage technological expertise and assure top app quality. We've created hundreds of mobile apps with various features in a cost-effective manner.

We start with understanding your business goals and initiatives. And later, we design a comprehensive plan to create your mobile app along with a roadmap. Once we finalise the roadmap and features, we will give you the total budget for app development.

We have an application development team accredited by both major platforms (iOS & Android). Leverage design native and cross-platform applications that work as a top solution for almost any project. We are experts in developing a range of mobile apps for your business with a strong emphasis on user experience, design, and commitment to excellence.


How much does it cost to maintain an app?

The cost of maintaining an application might range from £50 and £5,000 or more. This varies according to the complexity of your software, the number of developers necessary to maintain it, and if you want 24/7 assistance.

It's not only the cost of developing the app that you need to consider, as the cost of maintenance plays a major role in upkeeping it. You are unlikely to see returns from your app unless it is maintained, which requires effort and talent. That is why numerous firms provide application development and maintenance services.

A skilled app developer in the UK will include data analytics into the coding of your app, enabling you to collect information about your users and track both interaction and content. Understanding the data and resolving any errors will go a long way toward delivering a smooth and productive user experience. As with everything else linked to applications, this will come with a cost, determined by the amount of interaction.

What is Mobile App Development Expensive in the UK?

App development is expensive in the UK because of the high labour cost. Employees with highly specialised new programming skills can command high salaries in Australia and around the world.

Typically, an app is a piece of software built by a team of experts over a significant length of time. To complete the project, a team of professionals from several areas must collaborate to plan, design, develop, test, and debug it.

The planning, design, development, and testing phases of an app are no different from any other software project. The more time it takes to build an app, the more expensive it will be.

How to choose the best mobile app development company in the UK?

While many mobile app development companies in the UK, you cannot trust everyone. It is best to do extensive research before hiring anybody for your project, and the best method to do so is to ask as many questions as possible. Before entrusting people with your dream project, you must assure them that they are the right team and offer competitive app development costs without compromising the quality.

Portfolio, expertise, team size, and client evaluations are important factors to consider. Still, you should also consider additional factors such as post-development support, app maintenance, and frequent project updates, among others, to ensure that you are fully informed about your project.

Why does the cost of building apps vary so much?

The cost of app development in the UK includes many elements that but two of the most crucial ones are

  1. When developing an app, it typically takes between three and six months to complete testing and be ready for release. As time passes, the cost of app development goes up.
  2. If you've ever wanted to learn how to code, you'll need an app. Even a 'simple' app may cost upwards of £10k in development costs. At the same time, some of the most advanced mobile apps in the market are over £100k.

As a result, the cost of developing an app will vary depending on the app's purpose, design, platform, and any modifications made throughout the development process.


If you're wondering, "how much does it cost to build an app?" it is best to look beyond just the price tag. Consider various factors as discussed above that help you get started the right way.

Since there are a number of variables that affect the cost, it's always a good idea to conduct some research. Finding out what each app developer can accomplish and whether their service meets your expectations can help you lose out on your app investment.

To conclude, one can never come up with an exact cost of creating a mobile app since the costs are influenced by several variables. To learn more about the estimating process, contact the Intelivita team. They have extensive knowledge and are delighted to assist you.

Contact Intelivita who is a renowned app developer in the UK with a team of professionals who work on your ideas to offer you with an estimated app development cost.

Dhaval Sarvaiya

Hey there. I am Dhaval Sarvaiya, one of the Founders of Intelivita. Intelivita is a mobile app development company that helps companies achieve the goal of Digital Transformation. I help Enterprises and Startups overcome their Digital Transformation and mobile app development challenges with the might of on-demand solutions powered by cutting-edge technology.

Connect with us to Discuss More

Schedule a Call Now

Hire us on