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Apple Event 2018 Live: New Products Prices & Specifications Announced

September = Change for Apple

Apple indeed has a distinct way of engaging its customers. Well, we aren't just talking about the regular updates or the 2018 live event, but the way it started the event. 

Rolling the Mission Impossible music and an intriguing screenplay, Tim Cook welcomed the audience by sharing an astonishing figure; the 2 Billionth iOS device has been sold. 

Tim then proceeded to talk about the new devices being launched, the reason we all tuned in.....

Apple Watch

Describing it as the number one watch across the globe, the Apple CEO, Tim Cook noted how the Apple Watch has become an indispensable part of our lives, and it has been improved.

Apple watch will now be an intelligent guardian by keeping you updated with your heartbeat. Amazing graphics, seamless body, and an improved display. The Apple watch Series 4, launched in 2018, is adorned with a curved outer body and a larger screen measuring around 30% larger in comparison to Series 3. 

Every part of UI has been redesigned and improved. The display can be customized in accordance with your current location or future travel plans.

The modular phase is redesigned and now you can track live scores, boarding information and your own personal health-related stats.

The Series 4 also comes with a range of faces to the Apple Customers a little unique choice:

  • Fire face
  • Water face
  • Vapour face

They have indeed taken the Series 4 to an entirely new level.

The digital crown has been re-engineered. A 50% louder speaker gives you a better expereince with a reduced echo system to enhance your call experience. The new Apple series 4 watch serves as your ECG and Apple state it to be the best fitness assistant. 

GDPR is also in play, ensuring the security and user privacy are protected.

Offering OS 5 and so many features, the new apple watch offers long battery life and the new gold band finish, and the bands with reflective yarn are also gaining attention. Apple has now added a range of options in bands. The price of Series 4 apple watch starts at $399 and can be ordered from Friday. Furthermore, the Series 3 will now be available at just $279.

iPhone Xs

The iPhone Xs comes with an advanced camera and other innovative imporvements that make it the most advanced phone across the globe. Tim Cook mentioned that it is one of the most loved smartphones with a 98% satisfaction rate.

He then introduced the most advanced phone Apple have created to date; the iPhoneXs!! 

Made from surgical grade stainless steel, it comes in a range of finishes and offers rounded corners and most durable glass ever used in smartphones. Comes in gold, silver and space grey. It's waterproof up to 2 metres in a variety of liquids including water, juice, salt water, and even beer. 

5.8 inches diagonal (bigger display in a smaller design)

2.7 million pixels

HDR 10 gives memorizing photos and videos

Two size displays, including a 6.5" OLED display.

iPhone Xs Technical Specifications

Ok, so here's something that will sweep you off your feet and make you fall more in love with this impeccably designed smartphone. It comes with a 4-Core GPU, 6-Core CPU, Neutral Engine, 512 GB storage, AR Quick Look and many more features. 

Next Generation Apps

Next level gaming experience

Also, Founder of Directive games shared their new immersive Augmented Reality game with iPhone Xs. 

The iPhone Xs starts at $999 for 64 GB and goes up to 512 GB, whereas the iPhone Xs Max starts at $1,099 for 64 GB and goes upto 512 GB.

iPhone XR

Offered in white, black, blue and yellow colour. The phone is adorned with a curved screen and protects attack from any alien material. It has the most advanced LCD ever used in a smartphone and comes with liquid retina display which is 6.1", 1.4 million pixels and 326 PPI. It has no home button, which means just tap it to awake, and swipe up and down to use other features. The Haptic touch takes you to its astonishing camera. It has faster algorithms and secure enclave with A12 Bionic and real-time machine learning. 

The phone comes with 12 MP wide-angle camera which offers optical image stabilization and 6 element lens. The iPhone XR will come for $749 for 64 GB version and goes up to 256 GB. 

New iPhone XR, XS, XS MAX PRICING 2018

  • iPhone 7 price starts at $449
  • iPhone 8 price starts at $599
  • iPhone XR price starts at $749
  • iPhone XS price starts from $ 999
  • iPhone XS Max price starts from $ 1,099 

Conclusion 

Other special features in the new iPhone Xs and Xr include new high-quality Speakers, search for songs using lyrics, etc. Tim Concluded the event with a thank you note and sharing his plans for better upgrades and newer smartphone experience in the coming years. 

In his conclusion note, Tim mentioned that Apple will continue selling current iPhone models back to the iPhone 7, which eventually means a farewell for iPhone 6S.



Oliver Baker Co-Founder

Oliver Baker is a co-founder of Intelivita, a leading Web and Mobile App Development company based in Leeds, UK. Oliver has been at the forefront of the business, expanding it globally and into new technologies including iOS and Android, AR, VR and Mobile Game applications. Oliver excels in Project Management, Leadership, Quality Assurance and Problem Solving and has qualifications with Prince2 and APM. He aims to develop his skills further through a shared interest with other leaders in the Software Markets and the Clients of Intelivita.

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