Request a Call Back
Get Quote
Do you have a startup idea and looking for a mobile app development company in London? Get in touch, we've successfully helped more than 50 startups in the UK.
Request a Call Back

Enter your contact details and one of our friendly team member will be in touch soon!.

Why Choosing the Right Platform for Mobile App Development is Critical for Startups

Ever since its evolution, the market of mobile applications has seen growth to an extent because of elevated market penetration of smartphones, growing IoT market, and high usage of mobile apps.

According to a recent mobile app development market research report, “Globally the market for mobile app development market is expected to grow at the rate of more than ~14% from 2016 to 2022”.

So, if you want to keep pace with this exponential growth of the app development market, you need to pick the best platform for your business app. But is it really important to choose a particular platform for a particular app? Off course it is. In this post, I am going to discuss why choosing the right platform for mobile app development is crucial and what problems you may face for not having the appropriate platform for your application.

But before diving into that, let’s first talk about what the common types of mobile applications are.

Types of Mobile Application

When building a mobile app, there are three important platforms that you can choose from -

Native App: 

According to ThinkMobiles, native apps are exclusively designed for a single mobile operating system and cannot function across all devices. Thus, they are considered as “Native” for a particular platform or device. For example, an Android app can’t be operated on an iPhone.

Thus, Android apps are developed using either JAVA or Kotlin programing language and Objective C or Swift is used for developing apps for iPhone and iPad.

The best things about a native app are its high performance, assurance of flawless user experience, and the accessibility to a broad array of APIs.

Hybrid App :

In assistance with multi-platform web technologies, like Javascript, HTML5, and CSS, hybrid apps are built. They are easy to develop and have fast accessibility.

If your business is mainly aimed at interactivity, regular usage and offline compatibility, then a hybrid app may suit your preferences. It proffers combined advantages of the web apps and the native development approaches.

Mobile Web App:

Mobile web apps can be accessed on a browser and look the same as a website. However, they are formatted aptly for a mobile device. Some of them are built especially as mobile websites whereas others are considered as responsive apps, optimized for desktops, smartphones, and tablets.

The best thing about a web app is it is stored on the internet and thus do not occupy space on the hard disc. Moreover, there is no compatibility issue associated with such an app.

Importance of Choosing The Right Platform for Mobile App Development

Without having the right platform that suits best your app and business needs, you will experience a negative impact on your mobile application and eventually overall business profit.

These 5 major factors get affected when you do not have the right platform for your mobile app development.

1. User Experience

When you are developing an app, you must keep an eye on the consumer market and user experience. If you are trying to make an app just for the iPhone or the Android, let me tell you my friend, this will simply not work when it comes to user experience. Also, if you have the mentality of shrinking an app you have made for the web down to a postage-sized app, this approach will not allow for great user experience.

You should make sure that your mobile app is efficient enough in terms of bandwidth use and has the capacity to function across various devices exponentially. You can also keep your app idea same and create native apps for Android, iOS and Windows separately. Having great user experience will not only increase the number of downloads but help you scale faster, retain customers, meet and even exceed user expectations.

2. Speed And Security

According to a survey on Mobile and Internet of Things Application Security, around 44% of enterprises are not taking any essential step to protect their apps. Due to minimal budget allocation in developing an app, the security function of that app gets affected. It has been noticed that without adequate budget or oversight, the app threats are not being taken seriously and it can cause major data breaches to come for mobile applications.

Another problem is the slow performance of an app. And the most common reason for an app performing slow is the application or server itself, not the internet connection.

To make your app fast and secure, you should choose the right platform for your mobile app development. If you are building a native app, start with a single platform. Do you know why? Because it is comparatively faster to iterate on one native app than two or more.

Considering speed and security, In May 2017 Google released Flutter a mobile app development framework, which is been rapidly adopted by the developer's community. Within a year, flutter app development has become prime chose for startups as well as an established business. 

3. Integration of Features

You probably have already given a thought about certain features that your business app should have. But the platform you have chosen to build your app, will that support the features you want to integrate into your app?

If the answer is no, then it’s time to step back. If your app development platform cannot be integrated with the features you want your app should have, then no matter how technologically advanced or cost-effective that platform is, there's no point of you to opt for that.

Therefore having detailed knowledge about an app development platform before starting the development process is very important.

4. Cost of Development

Do you think that just because a lot of mobile applications are free to download, a good app you can build in a day for the price of dinner? Well, you are mistaken.

According to Forbes, “ Instead of investing in buildings, tools and machinery, capital now mostly goes into software. And just as with more traditional forms of commerce, if you want to capture the attention and wallets of customers, your mobile app—must be better and more engaging than the one your competition offers.

But does an app development process involved with the investment of money only? The answer is a big resounding No.

When you are unaware of which platform can support your app the best possible way, there's no point to spend money in the development process, because you will get zero ROI.

To avoids the multiple to and fros for the Startups looking to build a mobile app, we give them a detailed breakdown of technologies and essential features to be incorporated into an app. They can handpick the technology, features, support system while getting the app development estimate.

5. Backend Support

When you have an app for your business, you need to modify, upgrade or completely rebuild (if needed) time to time for making the mobile experience better. If your chosen platform cannot support such backend infrastructure, then your app won’t be able to keep with the ever-changing market. Eventually, its performance will become poor in the real world.

Pro Tip: While choosing a mobile app development company always ask for post app launch support and check their customer feedback.  


The economy of mobile apps is growing. An increasing number of apps become available for users. Therefore, in order to stand ahead of the competitors, you need to use the best methods and the apt platform for developing your business app. Besides having a strong conceptual foundation, proper planning, and top-notch talent, a mobile app requires the right platform to be built flawlessly. A flawless app is safe, functions fast, has various useful features and above all gives great user experience. When you create a great app, don’t forget to upgrade it time to time as needed with strong backend support.

Hope, you have understood, an app development platform can make or mar an app and eventually overall business.

So, which platform have you chosen to build your app?

Do share with us. We’d love to know. If you have faced any challenges while building an app or felt confused in deciding which platform would be the best for your business app, contact us today.

Our expert team of developers and designers will be happy to help you and make you completely hassle-free.

Tuhin Bhatt

Tuhin Bhatt is a co-founder of Intelivita, a leading Web and Mobile App Development Company with offices in the UK and India. He has expertise in Mobile Game, iOS, Android, AR and VR app technologies. With flawless command over mobile app development, Tuhin also has a passion to share his expertise with clients and other enthusiasts. His write-ups are usually based on Technology, Leadership, and Entrepreneurship.

Connect with us to Discuss More

Schedule a Call Now

Hire us on